On page optimization or Off page optimization which is more important


Here I am going to explain the importance of both on-page optimization and off page optimization. There is an on going discussion about the importance of on page and off page optimization. Some are saying on going optimization is more powerful but others rejects it.

In my SEO experience I found that if we want to get more page rank it is off page optimization that helps. But if we want to get in to search results we need to properly optimize our web site with relevant key words. So both are important for me. Let me explain my idea.

Google page rank algorithm mainly focused on the number of valid back links a web page gets. As the number of in bound links increases the chances of getting more page rank increases. Gaining back links is under off page optimization. As an seo the important task is gaining more page rank and become a trusted web site by search engines. So what I am saying is how much we optimize our web page if we want to improve the page rank we need to perform off page optimization.

Is there any guaranty that high PR pages will display in the first line of the search result? no.
Many times I notice that web pages with lower page rank overtake the pages with higher page rank. Do you know why? It is because of the absence of proper key words in that page (high PR site). So the search engines give more priority to the lower PR page due to the presence of relevant keywords. But one thing is sure that if both the pages are rich with relevant keywords the web page with high page rank will be positioned in the top place of search results. So what I am pointing is do not consider on page is inferior to off page optimization or in reverse order. Both are equally importance for a good Search Engine Optimizer.


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