Search Engine Optimization is the process of drawing traffic to our web-site using the search engines by generating more search values to our site. To get better placement on search results we need to improve PR factor of our site. PR is the short form of Page Rank, an algorithm using by google to find the value of a web page.

Search Engine Optimization is the combination of two phases:

1. On page optimization
2. Off page optimization

On page optimization deals with the process of optimizing the web-page by properly designing the page,exact key-word allocation,using most relevant title tag etc.

Off page optimization concerns the method to get mote in-bound links to our web-site, submitting our web-url to major Search Engines and open directories. In short get more reputation from others.

SEO ( Search Engine Optimization) tricks can be classified in to following catogories.

1. White hat tricks
2. Black hat tricks
3. Grey hat tricks

White hat tricks are the major optimization tips which is accepted by major search engines. This tips mainly follows the web ethics and mainly concentrated on producing contents for the user. This tricks are harmless and promoted by major search engines. The result of white hat techniques will be there for a long time. The only one disadvantage of white hat technique is that it will take more time to get effective but the result is stable.

Black hat tricks are done by some web-masters because they want to get their site indexed as soon as possible. Many well known tricks are available to overcome the time delay of getting good Page Rank but the results have only short life. Once search engines find it,they will penalized your site by reducing the PR factor or even by banning your site.

Grey hat techniques are the tips which are not classified under black hat tricks and white hat tricks. Some one is arguing that there is nothing called grey hat tricks. But in my observation I found there are some tricks better called grey hat as it is not accepted or rejected by search engines.


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