SEM Tutorials

Cloaking web contents for Spiders


Cloaking is the process of delivering different content to different visitors by applying IP address cloaking or JavaScript cloaking. When cloaking comes under black hat SEO trick is one web master try to serve different content to visitors and Search Engine spiders.


How cloaking irritates search engines


Search Engines always want to provide relevant search results to its users. This search result is based on the web pages indexed on search engine servers. Usually search engine believes the pages indexed by search engine spiders and included the web pages in the search result. But if one web site enabled cloaking for spiders on his page the web page and the content viewed by search engine spiders is a different one than the actual web page. The pages delivered to spiders are usually highly optimized and created specifically for spiders. So that pages will get high search result ranking and listed on the top of the result. When the user clicks on the search result he will see a different content which is different one than the expected one. Those pages might be less optimized and has totally irrelevant content. So the users will think like search engine made a wrong result.


After effects of cloaking

If search engine finds you implement cloaking on your web site for search engine spiders you will be penalized. Your site may even banned from the search engine listings. So I always recommend you to not implement cloaking for search engine spiders.




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