The html attribute rel = "nofollow"

At the time of invention of Page Rank algorithm, google faces one issue with spamming links. It is because the Page Rank algorithm is based on number of links one web page gets. So google starts to penalize the web pages which has excess amount of out bound links mainly to irrelevant pages. This mainly causes issues to forums where the forum admin has limited control over the number of links pointing to other web sites. The PR is flawing through the irrelevant link unnecessarily.

How to avoid the google penalty for excessive out bound links


To avoid the google penalty and flow of PR from our page due to unnecessary out links we can use the special html attribute rel="nofollow". It will not influence the link target's ranking in the search engine's index. If we implement the nofollow attribute to an out bound link google spiders will not treat the link as valid. So there is no out bound flow of PR from our page to the link destination.s


How to implement nofollow attribute:


The out boung link with nofollow attribute is like :

rel="nofollow" site URL


No PR will transfer through the link

Right click on the link and click properties. You will get the relation ship as nofollow.


The anchor text of the external link is "No PR will transfer through the link". If we click on the link provided above we will go to the web site. So the link still has the potential to drive traffic from our page but google spiders will not follow the link.


New trend in link trading

The sites with high Page Rank has always a potential to sell links. But with google web master guidelines it is prohibited to provide links for money. The reason is that link can affect the google search results. To avoid this we can provide links to new sites for providing some quality traffic and avoid google ban by implementing nofollow on the link. So in a summary there is no transfer of Page Rank, which alter google search results ,but can provide a link for traffic generation purpose only.


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