CTR is a well known term for every Internet marketer. Those who have just started Internet marketing or PPC programs should understand what is CTR and how it affect their income.
CTR - Click Though Rate is the measure of number of clicks on an advertisement divided by the total ad unit impressions. One of important duty of Search Engine Marketer is to increase the CTR of a website by properly optimizing the web page. AS the google adsense and other major PPC programs supply targeted advertisements it is easy for SEM experts to convert the visitors to attract to the advertisement.
To know how to calculate CTR click on the link below.
Compared to link ads it is shown that banner ads have more CTR. It might be due to the attraction of the banner ads. But on comparison with inline ads banner ads have lesser CTR. If the CTR count increases over a particular limit it is says that the ad serving agency will get red alarm and they will start monitor your website. So over optimization to increase the CTR may lead to a big lose.
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