The last project we got from an interesting client where the the specialty of the client is that 'He don't want us to perform SEO for his website but need us to do SMO'. The client already has a team to do SEO for his website and he outsourced the SMO works for us. Some of my readers may not familiar with the term SMO. SMO is the abbreviation of Social Media Optimization. In Social Media Optimization we are giving publicity for the website through different social network sites and blogging. The major ways to perform SMO for a website is by adding adding RSS feeds ,publishing news, professional blogging about the website and its scope, video and audio publishing for the publicity of the website. So in a nutshell you can see where SEO is targeting the organic result positioning and SMO is utilizing the already existing medias for the promotion.

The major goal of SMO is increase the popularity of a business website or blog by publishing it in popular Internet medias other than Search Engine. Increasing popularity in Search Engine is mainly done by SEO and SEM consultants. The interesting point is that even though SMO is not directly involving in the organic optimization it helps to achieve good organic result in search engine. The reason is in most of the time the links created by SMO experts are dofollow and it increases the link popularity of a website. The only difference between the link developed by the SEO and SMO experts is about the anchor text. SEO experts concentrate on the targeted keyword for getting better position in Search Engines for that keyword. SMO experts creates random titles which is eye catchy and no targeted anchor text.

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