There is a long term discussions and debates going on for the topic Whether Pages Rank influence the SERP and traffic to a website ?
Many Search Engine Optimizers and Online Marketing team members are arguing Page Rank has no vital role in traffic to a website and SERP is not related to the PR of the site. In deep searching we can see many low PR websites beat high PR sites for some specific keywords in google. But speaking about me ,I am on the opposite side who believes PR is important factor in determining the Search Engine Result Position (SERP) of a website in google. I am not saying it is the most important factor and no low PR websites can beat high PR sites. Intact a website with high Page Rank with good on-page optimization(Keyword optimization) can beat most of its competitors.
How a Low PR website can beat high PR website in SERP
Do you think it is impossible to beat a website with high Page Rank by a low PR site ?
My answer is "It is not impossible". We can beat a high PR website with low PR site in specific keywords. A website with targeted inbound links with specific keyword from good relevant sites can beat other sites even if the PR is low. So in a nutshell it is the anchor text in inbound links which boost a website in google for specific keyword query.
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