Google AdWords quality score is a measurement of the quality of the PPC ads and and the CTR of the ads. So the exact definition for Google AdWords quality score is

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

So by carefully analyzing the definition of quality score we can understand it is the factor which determine the Cost Per Click of a particular ad. So the success of an AdWords campaign depends on low CPC and high CTR (Click Through Rate). In order to increase the CTR we need to make the ads more relevant. We need to use the exact match keywords with our product or services and experiment with different ad forms. The other factor which affect the quality score of a campaign is landing page. We always need to convince the google that the landing page of the campaign is relevant to the ads. To make our landing page relevant we need to make sure that the title tag,meta description tag and page text should contain the keyword which present in campaign.

So the important steps to improve the quality score of your AdWords campaign is to increase the Click Through Rate(CTR) by experimenting different ads format and exact match keywords. Another factor is we need to optimize our landing page and make it relevant to AdWords campaign. If you perform these simple steps you can see a dramatic decrease in CPC of your ads.


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