Today one of my colleague presented a nice topic in our team meet. It is about the major factors which affect the CTR of a blog /website. In my previous posts I mentioned how much importance this CTR for generating decent income from a website. There are many arguments present about the average CTR (Click Through Rate) of a website but none of them has any base. It is because only the google adsense and other PPC programs knows the average CTR of websites in particular niche. Till now they don't disclose the details about the average CTR and all other theories are based on guess. Even though we don't know the actual CTR , we have a list of factors which affects the CTR.

List of factors which affect CTR

The major factors are:


1. Different niches enjoys different CTR

2. CTR depends on the relevancy of ads display

3. CTR is different for week ends and work days

4. Website design influence the CTR

5. CTR different with reader type

6. Ads position and blending affect CTR

7. Content presentation


It is important to know that different niches have different CTR. The readers in your niche are techies and familiar with adsense ,it is normal that your CTR will be low. So we can say the CTR of a technology site will be low compared to the CTR of a fashion or gossip website. The website design and look has a good role in determining the CTR of your website. The writing style is also a factor in determining the CTR of your website.


To know the best positions to place your ads to improve your website CTR, click on the link below. It will show you the hot seat prepared by google.



Link:

https://www.google.com/adsense/support/bin/answer.py?answer=17954




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