SEM Tutorials

What you feel after reading the headline ? It is the question I faced from one of my local client. He is having a website which covers local real estate and private finance. He changed some of the details in his home page before three days. His website is an old one with a decent Page Rank. Google cached the latest home page very soon and he was very happy. Today morning when he check google for his website he saw the old version of his home page as the cached page. So he called me and asked this question "Why google is showing my old website data even after it cached the latest home page?"

First of all I convinced him by saying it is a normal phenomena as google is having multiple data centers to fetch data to show search result. The time to update each data center is different. In this case one or two data centers may be updated his latest website details but others are not. So if the local search fetch data from the updated google data center ,it will display the latest website information. If google fetch data from other data centers (those who are not updated with the latest website details) it will display the old information. When google spiders for that data center crawl his website or data centers share the latest information, this issue will be fixed.

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