The current project (One of the :)  ) I am doing is for a marketing website which targets the audience from a specific country. Client clearly told me that they don't care even their website is not appearing in google results in other countries but they want high SERP for the particular country. Because I am bounded to some legal agreement I cannot disclose the country for which the website belongs (I know that is not very important for this post). Lets assume the website is targeting the country Australia, New Zealand or UK. Suppose the website is targeting people from UK,what steps you can perform in order to make sure your website will get high SERP for that country???


There are some simple points we need to remember while optimizing a website for one particular country(country specific optimization).  The steps are:


1. Try to get domain name with country code


It is very important to use a country specific domain name for our website to get high Search result in that country. So according to this theorem www.domain.co.uk will out perform other domains in Search Results from UK.


2. Host our website in the same country


It is another important point which we never neglect. If we are targeting the audience from Australia it is better we host our website in Australian based servers(Websites physically in Australia).


3. Get back links from websites based on that country

If we want to get high Search Result for a particular country, we need to get back links from websites based on that country. It will be nice if we can mange links from government or other reputed organization's website.


4. Have a local language translation of our website

If the country which we target is not a English speaking country (English is not the primary language) ,we should have a local language translation of our website.


5. Target audience for specific country in google webmaster tools



We should specify the country which we target in google webmaster tool settings.

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2. How to index your website in Local Business Listings 

3. Get google Search Result for any country

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