After placing google adsense on blog or website every one starts dream about the potential income from this ads program. They starts calculate the average daily adsense income from their blog by calculating the possible available traffic to their website. I am writing this article to give a rough idea of possible adsense income from a particular amount of traffic. Lets check the minimum traffic required to earn $100 per day from google adsense

The simple calculation provided below will give you an idea of required traffic to earn $100 per day. Here we assume that you are getting quality traffic (traffic from Search Engines).

Average traffic to get $100 per day



Here we go...

i. Our target is $100 per day.

ii. Average CTR = 1.5% (It is the normal CTR)

Click here to know what is CTR

iii. Average CPC = $0.2 ( Depends many factors )

CPC = Cost Per Click

Click here to know more about CPC

iv. Page Impressions = 1.5 X { Unique Visitors (Traffic) } ----> Again normal calculation as an ordinary visitor visitor visits 1.5 pages in our website.


So to find the required traffic the formula is:

Clicks * CPC =Income Where clicks = CTR * Page Impressions --->Where CTR is in percent

Here Clicks = 100/ 0.2

= 500

CTR = [Clicks /Page Impressions] * 100

1.5 = [500/ Page Views ]* 100

=> Page Views = (500 * 100 )/ 1.5

=> Page Views = 50000 / 1.5

=> Page Views = 33333.33




Now to earn $ 100 per day with CTR 1.5 and CPC 0.2 we need 33333 Page views. In our assumption Page Views is the multiple of 1.5 and traffic.


So

Traffic = Page Views / Pages visited by unique visitor

= 33333 / 1.5

= 22222

So the required traffic to our website to earn $100 per day is 22222 visits.

If you have any doubt in above calculation please comment it.

Related Articles

1. Factors affecting average adsense income from 1000 page views


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11 comments
  1. website optimization December 18, 2009 12:18 AM  

    Properly optimizing your pages to make them “search engine friendly” can greatly increase your search engine rankings, traffic levels, and potential earnings from your website.

  2. Shyam February 22, 2010 10:29 PM  

    Thank you for your post. Please tell me why I am not making any adsense money through my website? I am having a website with bollywood actress wall papers. My website is daily getting more than 1000 hits but potentially no money!!!!

  3. Russell Prentice March 10, 2010 1:24 PM  

    Excellent information, very interesting stuff to know, thanks

  4. Anonymous March 30, 2010 2:41 PM  

    1.5% CTR is very low, you should be looking at around 5%

    Keep tweaking those ads and tweaking again.

    Mike
    computer-adviser.com

  5. Siju George May 4, 2010 2:27 AM  

    Usually the CPC (Cost Per Click) of image based websites especially Bollywood stars is low. So if you are trying to make money from your website using Google adsense better choose high CPC niche.

    About the 5 % CTR, In normal cases 5% CTR is a dream. 1.5 % CTR is down to earth.

  6. Web Analyst May 13, 2010 11:04 PM  

    Excellent derivation Siju.. Keep up your good work. Now I know why I am not making atleast 100 $ :)

  7. Rahim May 24, 2010 11:39 PM  

    Hai my website is having 200 unique visits per day. But adsense is not giving much money. Any tips to improve my website income from adsense ?

  8. Siju George June 1, 2010 11:47 PM  

    @ Rahim,

    You should bring more traffic to your website to earn decent amount by Google Adsense. Try to place ads just above your content and in between content. It can improve your CTR.

  9. Anonymous June 9, 2010 12:19 PM  

    Hello! Ted Sarris . payday loans

  10. Anonymous June 24, 2010 3:27 AM  

    Excellent article I ever read based on money making from adsense. So realistic calculation and now I am confident that I too can earn enough money from Google adsense. OK But I need traffic haa. Anyway Good one

  11. Don S June 24, 2010 10:32 AM  

    Thanks for breaking down the formula so clearly. While it depends on many factors, I agree with your calculations. To reach the required page views will take a strategy to produce and promote content.