The html tag rel=noindex is using to avoid indexing a web page. If I want to prevent one of my web page from google, I can add the following meta tag on my page.

Please note that the symbol '|" should be excluded while reading the html codes below.

|<|meta name="robots" content="noindex"| />

The advantage for using "noindex" tag is eventhough the desired page is not indexed by google we can transfer the Page Rank to that page. It is helpful when we need to block google spiders for the fear of duplicate contents but we like to get a part of Page Rank from this page to the destination page.

If we want to block the spiders from transferring Page Rank from this page to the destination page we can use the following meta tag.

<|meta name="robots" content=|"nofollow" |/>

If we wish to block spiders from both indexing the web page and transfering the Page Rank,we should apply the following meta tag.

<|meta name="robots" content="noindex,nofollow"| />

Make a link unindexed by google

To make a link unindexed by google we can use the following html format.

<|a rel="noindex" href="http://www.beanseo.blogspot.com"|>This link will not be indexed <|/a>

Page Rank will transfer through the link even though that link is not indexed by google. To avoid the transfer of Page Rank we should edit the link like below.

<|a rel="noindex,nofollow" href="http://www.beanseo.blogspot.com"|>This link will neither be indexed nor transfer PR <|/a>


New Posts on SEO

The html attribute rel = "nofollow"

At the time of invention of Page Rank algorithm, google faces one issue with spamming links. It is because the Page Rank algorithm is based on number of links one web page gets. So google starts to penalize the web pages which has excess amount of out bound links mainly to irrelevant pages. This mainly causes issues to forums where the forum admin has limited control over the number of links pointing to other web sites. The PR is flawing through the irrelevant link unnecessarily.

How to avoid the google penalty for excessive out bound links


To avoid the google penalty and flow of PR from our page due to unnecessary out links we can use the special html attribute rel="nofollow". It will not influence the link target's ranking in the search engine's index. If we implement the nofollow attribute to an out bound link google spiders will not treat the link as valid. So there is no out bound flow of PR from our page to the link destination.s


How to implement nofollow attribute:


The out boung link with nofollow attribute is like :

rel="nofollow" site URL


No PR will transfer through the link

Right click on the link and click properties. You will get the relation ship as nofollow.


The anchor text of the external link is "No PR will transfer through the link". If we click on the link provided above we will go to the web site. So the link still has the potential to drive traffic from our page but google spiders will not follow the link.


New trend in link trading

The sites with high Page Rank has always a potential to sell links. But with google web master guidelines it is prohibited to provide links for money. The reason is that link can affect the google search results. To avoid this we can provide links to new sites for providing some quality traffic and avoid google ban by implementing nofollow on the link. So in a summary there is no transfer of Page Rank, which alter google search results ,but can provide a link for traffic generation purpose only.


New topics on Search Engine Optimization

Cloaking web contents for Spiders


Cloaking is the process of delivering different content to different visitors by applying IP address cloaking or JavaScript cloaking. When cloaking comes under black hat SEO trick is one web master try to serve different content to visitors and Search Engine spiders.


How cloaking irritates search engines


Search Engines always want to provide relevant search results to its users. This search result is based on the web pages indexed on search engine servers. Usually search engine believes the pages indexed by search engine spiders and included the web pages in the search result. But if one web site enabled cloaking for spiders on his page the web page and the content viewed by search engine spiders is a different one than the actual web page. The pages delivered to spiders are usually highly optimized and created specifically for spiders. So that pages will get high search result ranking and listed on the top of the result. When the user clicks on the search result he will see a different content which is different one than the expected one. Those pages might be less optimized and has totally irrelevant content. So the users will think like search engine made a wrong result.


After effects of cloaking

If search engine finds you implement cloaking on your web site for search engine spiders you will be penalized. Your site may even banned from the search engine listings. So I always recommend you to not implement cloaking for search engine spiders.




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