There are two major server side redirections are present , 301 redirection and 302 redirection. Redirections are useful for some situations like when we purchase a new domain name for our website and want to shift the entire website to new domain from old domain name. The shift is some how painful if the old domain is old and has a decent site rank. As we are not going to use the old domain name , we need to start everything from scratch.  Another problem is the traffic which coming to the old domain. Those visits will get 404 error message where the requested page not found. 

Reasons for using domain redirections

As described above the major reasons for using 301 and 302 server redirections are:

1. Retain the Page rank of the Old domain

2. Redirect the traffic to new domain from old domain

3. Prevent the lose of age domain and other site rank factors 

   Even though both are using to redirect one domain name to another a big difference in its working. Redirection 301 is using for permanent redirection where 302 redirection is for temporary redirection.  If we are planning for a permanent migration to new domain from old domain we should use 301 redirection.

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I am writing this article right after  a long discussion with one of my colleague. What we were discussing was the website architecture of a new project. He told me there should be a room for reciprocal linking on this website. I opposed this idea and explained him that it is not at all necessary to create room for link exchange on a professional website.

What is Reciprocal Linking

Reciprocal linking means two webmasters are sharing their links with each other. In better presentation it is like I have two web pages A and B in on two different domain. If I put a link to Page B from Page A and vice versa , it is called reciprocal linking. Another term for reciprocal linking is two way link building. 
The diagrammatic representation of reciprocal linking is:

Page A  <-----------> Page B

Why Reciprocal linking is important

In olden days by this kind of link building , the Page B will be boosted in google with the anchor text on the inbound link from Page A. Page A will be boosted in google  with the anchor text in the inbound link from Page B. 

Reciprocal Linking is no longer working and not effective

Google found that many webmasters are abusing the Page Rank system by doing reciprocal linking even with websites with different niches.  So google start taking de-valuate the reciprocal links.  So now if google detect the presence of reciprocal links , google simply ignore the links and not count that links for website ranking.  So now a days it is not useful to use reciprocal links to boost our websites in google. Considering the time and energy we need to use for reciprocal linking it is not at all useful in website promotions.

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CPC is the acronym of Cost Per Click and plays a vital role in determine the net income from google adsense and other PPC programs. To know more about CPC click on the link below.

What is CPC and how it affect the adsense revenue

Steps to calculate CPC of an ad

To calculate the CPC of an ad we can use the following formula.

Average Conversion rate from a click = Total income / Total number of clicks

To explain it let us take an example. One man has received 5000 impressions on a day with 40 clicks and net income is $15. So to calculate the average CPC of the day we need to perform the following operation.

Average CPC of the day= Total income / Number of clicks

= 15/40

= 0.375

As it is calculated in dollar we need to put $ in front of the output. Here the Average CPC of the day is $0.375.

Importance of Finding CPC in estimating revenue from your website

If you are a publisher (webmaster whose source of income is from ads on the site), you cannot neglect the importance to calculate your CPC (Cost Per Click ) to estimate the potential income from your website. The following link shows the importance of calculating your current CPC to improve the potential income from your website.

Factors affecting adsense income from your website

To develop a successful website (in terms of money from adsense), you should make sure that your website belongs to a high paying niche (high CPC). If the CPC of your website is very less, any increase i traffic cannot improve the income from your website much. So you should start calculate your current CPC and plan steps to improve it.

Related Articles

1. Website Traffic required to get $100 from Adsense

New SEM Articles

The term CPC (Cost Per Click ) is very important in Pay Per Click (PPC) programs and enjoys a great position in acquiring the net income from online ads programs including google adsense ,infolinks ,adbrite etc. One way to increase the income from PPC programs is increase the CPC of the ads displaying on your web page.

CPC is the amount which is set by advertisers to give as the compensation for a valid click on their ad.  

To know how to calculate the CPC of an ad click on the link below.

How to Calculate CPC of your website

How CPC affect the total income from Pay Per Click Programs

As the name suggest CPC is the factor which determine the net amount of compensation given for a click from a particular ad. If the CPC of the ad is high ,normally you will get a decent amount from less number of clicks. Even if you have high CTR but no CPC means less amount from the total clicks.   So for a professional blogger to earn good amount from blogging it is advised to increase the total CPC of your blog ads. 

  To increase the CPC of your blog you need to care about the ads position on your blog, layout of the ad and the keywords(niche) you are targeting. 

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I know the heading of the post is really silly for any one who are familiar with Search Engine Optimization. I am just publishing this post because yesterday night I was on a phone call with my Client and he himself a web programmer. I was explaining him about the benefits of getting dofollow links to our website and the uselessness of nofollow attribute. While I was talking he just went to silent and with shy he asked "What is the difference between nofollow and dofollow"?

Right at the point I understood that it is my mistake to believe that this gentleman knows the difference between nofollow and dofollow links. Even though he is a programmer it is not his department to add nofollow attribute to a link. He is just concentrating on the functionality of his website and not it promotions and PR.

Difference between nofollow and dofollow links

When google adopt Page Ranking system where the PR is purely depends on the back-links some webmasters started to abuse the system by spamming the blogs and forums. So google introduce nofollow attribute. Any link with nofollow attribute doesn't pass link juice to the target web page and not counted by google. The links without nofollow attribute is called dofollow links where it is counted as a back link. 

How to check a link nofollow or dofollow

There are many free tools available in Intenret to see nofollow links with a different color. But what I am using is normal firefox. I just right click on a link and click on properties. In properties for nofollow links the relation should be mentioned as relation= nofollow.

To know how to add nofollow attribute on a normal link click on the link below.

How to add nofollow to a normal link

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To promote a website in Search Engines Local Business Listings is little bit different from organic Search Engine Optimization. The first step to show your Local Business in Search Engine's Local Business Lists is submit your Local Business details in Major Search Engines. To perform that click on the link below.

How to Add Business in Search Engine Local Business Center

The important points in determine the position of a website or Local business in Local Business Listings are:

How to improve your Local Search Result Rank

1. Get valuable reviews from your customers



It is noticed that businesses with reviews perform well in google Local Business Lists. The best way to get reviews for your Local business is ask your satisfied customers to submit their experience in Google Local Business Center. Try to get more positive reviews and improve your reputation.



2. Links from Local bodies



It is also very important factor to determine the position of your Local Business in Google Local Business Listings. You should try to get more links from the Local authority websites. If you can manage to get links from local directories ,classifieds or .gov sites it will improve your position in google Local Business Center.



3. Add your Local Phone number with Local code to improve Local search result rank



It is very important to add your Phone number with Local code on your website if you have a website which represents your Local business .





4. Mention your Local Business Address clearly



To improve your websites rank in Local Search Results you need to add your Local Business address on your website.


Related Articles

1. What is google local business center and how it is useful

2. Promote a Local shop in Internet using Local Business Center

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Local Business Listing is a different kind of search results from major Search Engines like Google and Yahoo. To know more about Local Business Search Results click on the Link below.

What is Local Business Listing and Local SEO

How to Add your Business in Google Local Search Results

To add your business in google Local Business Listings click on the link below,

https://www.google.com/local/add/




You should have a google account and it is preferred to have a google webmaster tools account. After log on to the Local Business Center you will get a form where you need to write the exact location of the business including the ZIP code. You need to specify the category of the business with a working phone number. Then you need to locate your business in google map. After setting the account google Local Business Center will ask you to confirm your account. You can do it by phone or conventional mail. You will get a confirmation code and you need to confirm your Local business in google using that code.

How to Add your Local business in Yahoo and Bing

The links to add your business in Yahoo and Bing local Business Center are:

Yahoo : http://listings.local.yahoo.com/account

Bing: https://ssl.bing.com/listings/ListingCenter.aspx



Related Articles

1.  How to improve your position in Google Local Business List

2. Promote your Local Shop in Search Engine Local Business Center


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Now a days SEO experts are classified in to two. They are organic SEO consultants and Local business consultants. Where Organic SEO (conventional SEO) consultants concentrate in promoting the website in google organic results and the Local business consultants try to improve the websites rank in google Local Business Results. Let me show you the difference between google organic results and google local business results.

Let us type the search phrase " Brooklyn Fruit shops " in google. Now the search result came as shown below.

The top part of the Search Result window shows the Local Business Results and after Local Business Results the organic Search Results present.

By carefully analyzing the search results we can see that Local Business Results are more accurate and more informative compared to google organic results. Local Business Results pick the best services from the place which we mentioned. The reasons are:

Why Google Local Search Results are more informative

It includes the more accurate results with the integrated google map.  Just by one click we can easily identify the location of the Location of the shop or service center. The results includes the phone number with the search result and it is easy to call them using skype or other net phone services.  Another impressive point is "Reviews". Google shows the reviews of the business center along with the search results.  


To know how to include your business for Google and other major Search Engines Local Business Listings, click on the link below.

How to add your Business in Local Business Listings  

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The term CTR is very popular among Internet marketers and a little bit confusing for newbies. They always confuse with the terms like CTR ,CPC ,CPM etc. So here I am just explaining the term CTR.

CTR is the acronym of Click Through Rate and is  very important in calculating the total income generated.  

 CTR is calculated by dividing total clicks on your ads by the total ads impression. So in a nutshell

CTR = Total Clicks/ Total impressions

To know more about it refer my previous post on CTR.  

What is CTR and why  it is so important 

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Today at 03:26:40( Eastern timezone)I received an error message while accessing digital point forums. The error message look like Data base error and it showed "The database has encountered a problem."

Is there any one else noticed the issue or it is just the problem with my computer?

While ping to digitalpoint.com gave me valid replies. Ping to forums.digitalpoint.com too gave me valid replies. I am now waiting for some time and check the website later.

Yesterday one of my client asked me "I am planing to change the server of my website for some technical reason and want to know if the transfer hurt my site rank? ". My client was informed by the server support team that if he transfer his website from their server to another one he will loose his site rank. He was so scared to do that. 

The answer to his question is a big NO. The server change will not hurt the website ranking as long as the new server is not a penalized one by google. At the first few days their might be a DNS reset issue for the newly transfered website. It is normal but it will be resolved with in few days and the website will regain its previous site rank.  

One day I was desperately searching for one topic in Google. I was not not satisfied with the top page results as the content included in the top search result pages were not enough. So I decided to check the results in the less priority pages. I wondered that some web sites were content rich than I expect. So after that I was thinking why these pages came to low priority and the less relevant pages got high rankings. As a working SEO I decide to analyze each pages on the top ranking and the pages with low search ranking even though they are content full. I didn't care about the external factors which affecting the result ranks. I just analyzed the on-page factors which determines how much search engine friendly the web page is.

The analysis completed with following results.

1. The pages which optimized are enjoying the high search engine position.

2. The pages which are not optimized are in bottom pages.

What optimization the high rank pages did are not heavy works. They are some simple smart works to ensure that search engines would definitely notice the web page. I am going to tell you some simple steps which any web master can follow.

1. The most important factor - Title tag

Title tags are very important as all search engines will crawl this area for getting an idea about the web page. If the title tag is not relevant to the content of the web page you will not get quality traffic. There is a chance of high bounce rate also present. If a web page has higher bounce rate that the normal rate major search engines will think like you are not providing quality content and that may lead to penalty. So always create relevant title tag with relevant keywords.

2. Don't waste your time for meta tags

Once upon a time meta tag was very important. All major search engines give attention to the meta tag contents provided in the header. But later many web masters misused the meta tag as they found it is the area they can stuff high traffic keywords to drive traffic. Later google decides to neglect meta tag as meta tag key words are not relevant to the actual page content. But my advice is not totally neglect meta tag as some search engines still using meta tag. So use a few key words in meta tag and avoid meta tag stuffing.

Google and other Search Engines still treat meta description tag very important and you shouldn't avoid meta description tag on your website.

3. Place proper Alt text for images

If your web page is full of images we need to make sure that they have an alt text. In image rich web page search engine will find it difficult to determine what this site is going to tell. Because search engine spiders cannot read images. One more issue is some people still using text only browsers and they cannot see the images. To overcome this limitation we need to add some alt text for images. The alt text should be neat and keyword rich.

4. Your web page should have enough keywords

I stress this part as an important way to get noticed by search engines. If you are creating a content full web page normally there should be enough keywords. But instead of keyword many authors are using short form of keywords to avoid the typing. For a user it is OK as he knows the short form means the keyword but search engine spiders cannot. So use some smart work along with your hard work.

There are many on-page factors which I don't cover but I ensure you that if you concentrate the points I listed above, that will boost your search engine ranking.

Siju George

SEO consultant

Official Site: http://www.247nywebdesign.com/
Article Source: http://EzineArticles.com/?expert=Siju_George

Kerala is a small, greenish, beautiful state situated in the southwestern tip of India. Around thirty million people live in the state and the total area of the state is 38, 863 sq km. The major religions in Kerala are Hinduism, Christianity and Islam where they maintain a friendly and warm relationship. The major languages in Kerala are Malayalam and English. Kerala is maintaining the higher literacy rate in India of 90. 92 per cent. The same state is maintain the status as one of the major tourist destination of India.

The main attractions of Kerala are its greenish nature, back waters, beaches, hill stations and waterfalls. Kerala is rich with forty four rivers and heavy rain falls in monsoon season. Kerala was formally famous for its wild beauty where every in Kerala you can see thick vegetation. Later it is noticed with the presence of beautiful beaches like Kovalam, Varkala, Fort Kochi, Kappad and Bekal. Kovalam is a world-famous beach resort, which has been a favorite spot for tourists since 1930s. Bekal beach is again famous by the presence of Bekal Fort near to it. Bekal beach is situated 64 km south of Mangalore. Beach at Fort Kochi is situated 12 km away from Ernakulam city.

The major attraction of Kerala is its back waters. Traveling on traditional houseboats in backwater is very interesting thing. The famous backwater destinations in Kerala are Aleppy, Kumarakom and Kollam previously known as Quilon. Kumarakom and Aleppy shares the Vembanad backwater where Kollam has Ashthamudi backwater. In Kumarakam you can find a bird's Sanctuary which includes erns, gulls, herons, lapwings, kingfishers, stilts and Brahminy Kites. Kumarakom is located 15 Km from Kottayam and about 75 Km from Cochin. Another attraction in Kerala is its hill stations. The well known hill stations in Kerala are Munnar, Nellyampathy, Mattupetty and Peruvannamuzhi. Munnar is situated at the confluence of three mountain streams, 1600 m above sea level. This hill station was the summer resort of the British government in south India at the time of British rule in India. Nellyampathy hill station at a height of 467 to 1572 m above sea level. The famous water falls in Kerala are Nyayamkad water fall, Athirappally and Thommankuthu water fall.

The best time to visit Kerala are the period from August to January. If you are interested in Monsoon tourism the best time is June and July. The summer season in Kerala is spanned between Feb to May. The weather in summer season varies between 24 - 33 Degree Celsius. The winter weather various from 22 - 30 degree Celsius. During monsoon it again various between 22 - 28 degree Celsius.

Author: Siju George

SEO consultant
For more details:http://www.keralabc.com
http://www.247nywebdesign.com

In this article I am going to explain the efficient usage of images on our web pages. Many sites are filled up with images but apparently no other content. This article is mainly focused on them.

As an SEO I have been consulted by many webmasters with their websites which are beautifully designed for users with colorful images,flash works etc. The texts are beautifully written on the images in wonderful fonts. They did their best on the website but the problem is google is not indexing their site properly. In my preliminary analysis I found the following details.

1. Most of the websites are using flash excessively

2. There are not enough content on their website.

My first suggestion was remove the flash from their site. Some of them agreed but most of the designers rejected the idea. Then I explained why I suggested them to remove flash from their website. Search Engine spiders are still facing issues with indexing pages which are using excessive amount of flash on it. The next challenge I faced was the lack of content. All SEO works for a website can be useless if there is no content in it. I recommend them to add more content on their site as content is the king in SEO. But some of my clients were professional photographers and they are not willing to add more content on their site.

The solution for the issue was adding alt text to the images.Alt text is an alternative information source for those people who have chosen to disable images in their browsers and those use text only browsers.The Search Engine spiders also see the alt text. The site owners have written the text on the image. I changed it to the following method.

Note: Please note that the symbol "|" should be excluded while reading the below html codes.

|<|img src|=|"rose.gif"| alt|=|"Rose flower,Queen of flowers."| /|>

I also recommend them to add a title and small description for the image. The image title should not be the alt image text. Both should be different. I suggested the following HTML format to them for image links.

|<|a |href="rose.htm"|>

<|img src|=|"rose.gif" alt|=|"Rose flower,Queen of flowers"|/|>|

Get the picture of Rose flower|
<|/|a|>

After making these on-page changes google started to index their page. Reason is now google spiders found some data on their site. So it can identify the web page and put the web page in the correct category.

The major points we need to note while using images on our website are:

1. Images cannot be read by web spiders

2. Still text browser is famous due to various reasons.

3. Alt text for images is readable by web spiders.

4. It is better to use image title and description.

So in a nutshell if we use images in a smart way on our website that will help us to boost the indexing on major Search Engines.

Author: Siju George

SEO consultant

Official Site: http://www.noblewebsolutions.com

Article Source: http://EzineArticles.com/?expert=Siju_George