While browsing many times we may see the http error code 503 with Service unavailable error message. As the error message says the reason for getting the error code 503 is 'The web server is currently busy or temporarily down so it is not available for our browser. The error code is temporary and there is a chance that after some times the same server will be available.

Possible reasons for error code 503

When we try to access the server ,the same server may be looking for some of its internal services and failed to get a proper response from it. This time the chances of getting HTTP Error code 503 is high. The another strong reason is server might be so busy with incoming connections and cannot accept new requests.

How to fix the http error code 503

There are many tutorials available to fix the error. If the web server is using Microsoft Exchange Server we can have a set of troubleshooting proceedure from Microsoft Support. That steps includes:

1. Make sure that all the services are running

2. Make sure that the services are running under the Local System account

3. Mount the mailbox stores and the public folder stores

4. See if a registry key that exceeds 259 characters exists in the HKEY_CLASSES_ROOT registry hive

To go through the detailed steps please click on the link below.


http://support.microsoft.com/kb/823159


The best solution from the visitor side is just wait for a time and try to access the same website.

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It is possible to delay the crawling of a web page by Search Engines spiders. We can write robots.txt rules for delaying google and other Search Engine spiders to crawl and index our web page. The simple rule to delay all Search Engine spiders is :



Here you can write the time delay at the place of t.  The parameter t is counted in seconds and only after that amount of seconds only google and other spiders can crawl your web page. So t is the  number of seconds to wait between successive requests to the same web server.


So if you wish to delay Search Engine spiders for 30 seconds you can write the rule as:

How to delay spiders for specific Search Engine

If you want to delay the spiders of a specific Search Engine you can change the User-agent with specific Search Engine bot.

If you like to delay the Bing bots you need to replace User-agent with msnbot. To delay Yahoo spiders you should add Slurp.


The respective google bot is Googlebot.

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One of my friend ,who is very experienced in affiliated programs and making money through it, called me. He was a little bit scared on the phone and told me that google penalized his website for placing affiliated links on his website. I too a little bit confused that in google web-master guidelines google specifies that google know the difference between paid links and affiliated links. Usually there is no google penalty for placing affiliated links on a website as google knows it is one of the important source of income for many webmasters. So I decides to analyze his website.

He is having website which covers the topic Forex. He placed affiliated links on his website in a manner where the link looks like

http://www.domain.com/link

On his .htaccess file he performs a redirection to actual affiliate links from /link

Then according to Google guidelines (answer id 66736 ), we need to block spiders from accessing and following the affiliated link. It is written like

"Redirecting the affiliate links to an intermediate page that is blocked from search engines with a robots.txt file"


So he blocked the /link/ from robots.txt file.

[To know how to write rules for spiders in robots.txt click on the link below.

Creat rules for spiders in robots.txt ]


According to him every thing was perfect but now he is experiencing a google penalty.

Steps to avoid google penalty for placing affiliated links

The reason for his google ban might be the affiliated link some how treated as paid link for google spiders and they though this link is for manipulate google search result. So in order to recover the penalty I told him to make every thing normal and add direct affiliate links on his website. It is better add a nofollow tag in the affiliate links so the last chance of getting google penalty is also removed. After changing the necessary changes we need to request a re-inclusion in google by submitting google re-inclusion form. The link to get your re-inclusion form is:

https://www.google.com/webmasters/tools/reconsideration



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Today on client talk my client was giving me some suggestions for his new website. The first suggestion was about adding meta author tag. He told me that his competitor is using that tag and performs well in Google and Yahoo. Avoiding unnecessary header elements is a duty of SEO and I clarified him that for a business website the meta author tag is not necessary and in most of the time google and other major Search Engines not even mind this tag. So first of all we can check what is this meta author tag and what is the purpose of this tag.


For a website which promotes a book or any other solid work where the work has an author , we can use this tag to promote the name of the author. The meta Author tag is placed in header and the formate is like:



Where the content is the name of the author and the meta tag name is Author. Now a days most of the Search Engine Optimization professionals don't recommend their clients to use meta author tag.

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Google AdWords quality score is a measurement of the quality of the PPC ads and and the CTR of the ads. So the exact definition for Google AdWords quality score is

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

So by carefully analyzing the definition of quality score we can understand it is the factor which determine the Cost Per Click of a particular ad. So the success of an AdWords campaign depends on low CPC and high CTR (Click Through Rate). In order to increase the CTR we need to make the ads more relevant. We need to use the exact match keywords with our product or services and experiment with different ad forms. The other factor which affect the quality score of a campaign is landing page. We always need to convince the google that the landing page of the campaign is relevant to the ads. To make our landing page relevant we need to make sure that the title tag,meta description tag and page text should contain the keyword which present in campaign.

So the important steps to improve the quality score of your AdWords campaign is to increase the Click Through Rate(CTR) by experimenting different ads format and exact match keywords. Another factor is we need to optimize our landing page and make it relevant to AdWords campaign. If you perform these simple steps you can see a dramatic decrease in CPC of your ads.


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When I start my career in SEO the first challenging task I faced was how to prevent google or other Search Engine spiders from indexing certain folders or pages in a website. You know it is very simple one but think about a newbie who is hearing this stuff at first time in his life from the client. The major problem was there was no senior guy available at that time to ask help and the Internet connection in my laptop was not working as the wireless adapter is damaged. So I couldn't even google it for an answer. Then I started to think how can I prevent Search Engine spiders from a particular page? Then the idea of robots.txt came to my mind. I know that using this we can write rules for the web spiders. So immediately I answered them " It is very simple by writing disallow for a folder or file in robots.txt for Search Engine spiders". They accepted that and they thought I know this stuff very much and leave the question. 

After the client call I started to write diallow code for google spider and then the next doubt came. What is the difference between disallow: and disallow:/

So here I am writing the basic robots.txt optimization tips for newbies who may have some doubts in writing the proper rules in robots.txt.

How to allow spiders to index all pages in my website

It is very simple to write rules for allowing spiders to index all pages and folders in your website. The rule is

User-agent: *
Disallow:

or

User-agent: *
allow:/

How to prevent Search Engine spiders from indexing a website

The rule is

User-agent: *
Disallow:/


How to prevent Search Engine spiders from indexing particular page

The rule to prevent google and other search engine spiders from indexing certain page in our website and allow to index rest of our website is:

User-agent: *
Disallow:/ Folder


The folder can change with the name of the file we need to exclude.

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Now a days many of the forum administrators are enabling  nofollow tag to the signature links added by the forum members.  In their point of view a dofollow forum signature or allowing dofollow links in the forum encourages the spammers and they start to create tons of links only for the promotion of their services. So at last many webmasters decide to discontinue dofollow forum signature.

 The consequences are actually suffered by genuine members because of some spammers. Actually most of the forum participants except a few newbies are really interested in the growth of the forum. They are actually contributing content  or new ideas among the community and that will create  hot discussions.It is like give and take policy where  user should provide useful tips or content to the forum  and take the forums reward(in terms of dofollow links) for their work.

Precautions to stop spams in a forum

 

There are many safety measures we can take to avoid spammers from our forums. They are:

1. Set a post limit

Setting maximum number of posts per day is really nice way to stop spam activities in our forum.

2. Set a minimum number of valid posts

We can set a minimum number of posts before activating signature links on our forum

3.  Set a minimum period of time

The member should be active for a minimum amount of time in our forum before activating the signature links.

4. Signature URL count increases with number of posts

Set different threshold for enabling more signature URLs. At first there should be only one signature URL allowed and for next urls he needs to complete certain criteria.

5. All links other than signature links should be nofollow

We should add rel=nofollow to all the URLs in our forum except the signature links.

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For the beginners in SEO one of the confusing question they are facing from their client is how they can optimize their website for other countries Google Search Results. What the major point of client is if the client is in USA or UK and the SEO consultant is in other countries like India,Pakistan, etc how these guys know the Google search result for our countries. Their doubt is genuine as there is a slight difference for the Google search result in different countries. The Search Result of the same query fetches slightly different results. So the guys in different countries see different results for the same keyword and it affects the over all optimization done by the SEO consultant from other countries.

Plugin to see Google result for any country

Hopefully we have many tools and plugins to see the Google search result for any country and the major doubt of the clients are no more valid. One of the Firefox plughin I am using to see the search result of USA and Canada is

http://www.redflymarketing.com/blog/google-global-view-results-different-locations/


It is a simple Firefox plugin which requires less resources. Its working is as simple as we can search on Google as our normal search. Then right click on the any search result and select Search Google Global. Now it leads to a number of countries names includes USA,UK,Ireland ,Canada, Australia etc. To see the Google Search Result for that country we just need to click on that country. Then another Google Search Result page will open with Google search result of that country.

Search Engine Result Rank Checker tool

There is another interesting SERP (Search Result Position of our website) checker from SEObook for free. You can download the Firefox addons from the link below.


http://tools.seobook.com/firefox/rank-checker/

Using this tool you can check the search result position of your domain for the targeting keyword in selected google domains (like .com, .co.uk, .co.in etc), Yahoo and Bing. The only issue with this tool is we need to register before start downloading.

In addition to these tools, we can simply use Google Tool Bar to get search result for any countries. To get more ideas click on the link below.

Google Tool bar to select Google for any country


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The last project we got from an interesting client where the the specialty of the client is that 'He don't want us to perform SEO for his website but need us to do SMO'. The client already has a team to do SEO for his website and he outsourced the SMO works for us. Some of my readers may not familiar with the term SMO. SMO is the abbreviation of Social Media Optimization. In Social Media Optimization we are giving publicity for the website through different social network sites and blogging. The major ways to perform SMO for a website is by adding adding RSS feeds ,publishing news, professional blogging about the website and its scope, video and audio publishing for the publicity of the website. So in a nutshell you can see where SEO is targeting the organic result positioning and SMO is utilizing the already existing medias for the promotion.

The major goal of SMO is increase the popularity of a business website or blog by publishing it in popular Internet medias other than Search Engine. Increasing popularity in Search Engine is mainly done by SEO and SEM consultants. The interesting point is that even though SMO is not directly involving in the organic optimization it helps to achieve good organic result in search engine. The reason is in most of the time the links created by SMO experts are dofollow and it increases the link popularity of a website. The only difference between the link developed by the SEO and SMO experts is about the anchor text. SEO experts concentrate on the targeted keyword for getting better position in Search Engines for that keyword. SMO experts creates random titles which is eye catchy and no targeted anchor text.

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There is a long term discussions and debates going on for the topic Whether Pages Rank influence the SERP and traffic to a website ?

Many Search Engine Optimizers and Online Marketing team members are arguing Page Rank has no vital role in traffic to a website and SERP is not related to the PR of the site. In deep searching we can see many low PR websites beat high PR sites for some specific keywords in Google. But speaking about me ,I am on the opposite side who believes PR is important factor in determining the Search Engine Result Position (SERP) of a website in Google. I am not saying it is the most important factor and no low PR websites can beat high PR sites. Intact a website with high Page Rank with good on-page optimization(Keyword optimization) can beat most of its competitors.

How a Low PR website can beat high PR website in SERP

Do you think it is impossible to beat a website with high Page Rank by a low PR site ?

My answer is "It is not impossible". We can beat a high PR website with low PR site in specific keywords. A website with targeted inbound links with specific keyword from good relevant sites can beat other sites even if the PR is low. So in a nutshell it is the anchor text in inbound links which boost a website in Google for specific keyword query.

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