My website is having high PR but it is not attracting enough traffic . Why? I faced this question from one of my friend. He owns a domain for last 5 years in health care niche. His home page has Page Rank 4 and most of his inner pages have PR 3 and PR 2, relatively nice statistics right ? But what he lacking is traffic. He is getting very few traffic to his website and he want to know the exact reason for that.


I checked his website. All the statistics he provided me are correct. It have good Page Rank and all the pages are indexed in google. URL structure , page allocation etc everything is so SEO friendly. But he did a mistake on his website. Do you know what is the mistake ? He didn't optimize his website for right keyword. Here I mean he failed to target high traffic keywords but he is targetting some useless keywords which have no demand. For me it was very easy to fix his problem. I asked him to add few more pages on his website with medium demand keywords in his niche. Then give links to these new pages from other high PR pages. I also created a new sitemap which includes the new pages and submitted in google webmaster tools. After few days he called me again to say thanks. Now his new pages are getting traffic from google.


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