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How Come Flash Did Not Work Out for Mobile Phones?

The long debate of having mobile devices support the Adobe Flash plug-in is already over. An announcement that was leaked from Adobe had people reeling over the news that the company will now be abandoning its Flash project for mobile phones. Since Adobe has long been struggling to improve their performance, it is not a big surprise for many critics especially since HTML5 is starting to gain popularity.

Adobe’s announcement stated that their work with Flash through mobile phones in the future would be to enable Flash developers to program native apps using Adobe AIR in all the major app stores. No longer will they adapt the Flash Player for the mobile devices to new OS versions, device configurations and browsers.

The company will be refocusing its efforts instead on desktop content and mobile apps as well as contribute to HTML5. Adobe saw great opportunity for HTML5. Aside from that, they saw some reasons why they have changed their route regarding mobile Flash.

Results were not impressive.

When the project on Flash launched, it did not go quite as expected. While some people commented that the mobile video quality was acceptable, others were expecting more from the app.

Support was lacking.

The infamous letter of Steve Jobs “Thoughts on Flash” which was posted in 2010 was a major blow to the company. One of its most vocal critics, of course Apple, boycotted the app to run in any of its devices.

There was even an Adobe product manager who hinted that the lack of support by Apple was influential for its release. He said that just because Adobe let go of their Flash project does not mean that it was a bad technology project from the start. The manager quoted that the product would become irrelevant if it was not allowed to run, prompting Adobe to find other ways to meet the needs of their high speed Internet customers.

There is growing support for HTML5.

In the coming years, it is expected that browsers with HTML5 support will be gaining huge grounds. Even ABI Research stated in its data that mobile phones with HTML5 browsers are going to go up to 2.1 billion by 2016. Many high profile mobile sites and applications have been making huge shifts in their support from Flash to HTML5, and it continues to grow. Amazon Kindle, Youtube, Twitter and Pandora are some that are making the switch nowadays.

This is a guest article by Peter Cruz about why Flash failed to work for Mobile Phones.To read rules to write guest article for us, please follow the link below.


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