The List of Hottest Jobs in Social Media Right Now

Social media is perhaps one of the single most powerful instruments for empowerment of the individual. Currently, it is also one of the hottest arenas for gaining a well paying job and high-growth career. The guest post discusses some of the best jobs in social media right now.


The advent of Web 2.0 in the aftermath of the dotcom crash in the early 2000s gave rise to a whole new bunch of websites focused on creating, sharing and exchanging content in various forms amongst a community. Given the name of Social media sites, these online entities are now an important part of every small or large scale business, dictating the sales figure in some cases. As such, there is a requirement of people who are adept at using social media for advantage of a business. Therefore if you are an expert at using social media, such as Twitter, Facebook and LinkedIn then you might consider turning that hobby into a business or job skill set. An employment report revealed that employers posted three times more jobs having social media in their title in 2012 than in 2011. At present, most of these positions are a part of the marketing department, however with evolution these posts may become a part of the company’s IT department. Here are some of the hottest profiles (job and high growth career) that one can opt for in the social media universe right now:

1. Social Media Manager/Strategist

A social media manager does precisely what the role speaks of. Involved in shaping the social media strategy of an organization, a social media expert is trusted with monitoring, contributing, filtering and measuring the brand presence of an organization on different channels. The role takes care of the content being posted on these sites. Social media manifests itself in different forms that include forums, blogs, wikis, Internet forums and social bookmarking. As a SMM, you will be required to regularly update the Facebook, Twitter, LinkedIn pages of your client company, and populate it with appropriate content. This content might be written status, photos, videos and audio as well. Before that, increasing the reach of the brand in forms of increased likes and followers is also the responsibility of social media manager.

For becoming a successful social media manager, the first requirement is to have an early adopter attitude and a passion for social media channels. Social media is constantly evolving and hence, to stay at the top of the changes, you should read analysis, theories, and opinions on social media. Another most important requirement is the ability to write and write well. The rate of engagement with audience is dependent on how interestingly you are able to present the content. As a social media specialist or manager you will be spearheading a team of at least two to three members and therefore team work is an essential skill for success.

Remunerations earned are respectable and mostly dependent on the kind and size of the company. Academic qualifications do not matter in this job as much as your skill and experience. Nevertheless a MBA in marketing and communications is always a plus point to have.

2. Digital Campaign Manager

Another name for Digital Media Expert, a Digital Campaign Manager encompasses a lot of things other than Social Media. Organizations pour in thousands of dollars to make these campaigns successful as they help in giving an insight into the consumer behavioral patterns and spending habits. Designing a strategy for these campaigns, designing content and other promotional material is what you will be doing in this capacity. A digital campaign manager will be required to work across different ad servers and networks, making sure that the campaign meets the performance and revenue goals. A sound technical base with grasp of HTML, CSS, Javascript and other internet/networking related protocol is highly desirable in addition to outstanding communication skills, both written and verbal. The remuneration is again, a factor of experience and skills, which can go upto levels of INR 20 lakhs per annum at the right time and level. Accenture, Capegemini, Infosys and such IT firms are the biggest recruiters of Digital Campaign Managers.

3. Community Manager

A community manager is responsible for creating, and managing a community on a specific social media platform or multiple platforms. He or she initiates a conversation and steers the ongoing discussion in the right direction. As a community manager you also will have to make sure that the discussion board remains free from trolls and inflammatory comments. You will also be responsible for exploring emerging platforms to grab on potential opportunities. All social media agencies, and IT companies like Capegemini and Kreata Global are the biggest brands hiring community managers.

Author Bio:

A writer by profession, Saurabh Tyagi is currently focusing her writing on the extensive domain of job search, resume writing, IQ test and many more. She has written various articles, news stories and blog posts for the employment sector. The above article is a compilation of latest facts and discusses about social media. To write guests for this blog click on the link below.
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