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Taking AdWords Up a Notch with AdWords Performance Grader

They have the ability to make or break your website. Every website owner covets them. Having good ones implemented nearly guarantees some sort of internet success.
What am I talking about? It’s simple: AdWords. The problem with AdWords is that taking the time to ensure that your AdWords are driving success and not failure in the vastness that is the World Wide Web can be a time-consuming and stressful undertaking. Having something that can do it for you? Well, that’s called working smart, not hard – and wouldn’t you rather spend less time working on something while still ensuring that what you’re doing is profitable? Enter: AdWords Performance Grader. This little tool is something that everyone implementing Google AdWords can benefit from using.

What Is It?

AdWords Performance Grader is a tool designed by Word Stream, Inc. that delivers customers with an instant feedback report for any AdWords account. It helps you to compare how your AdWords are faring against your competitors and also offers you tips on how to improve your promotional campaign and drive success.

Why Do You Need It?

The fight to be the top website is a brutal one – people are competing right and left trying to stomp out their competition and reign supreme. By having a product that allows you to receive an analysis of not only how your own business is doing but also how it’s doing in comparison to competitors, you are getting fast feedback on how to get a leg up on the competition. Oh, and above all it’s free? That alone should be music to anyone’s ears.

How Does It Work?

The AdWords Performance Grader works by using a complex algorithm to compare your AdWords account against the millions of others that have previously been graded with the tool. You receive an individual score in eight different areas covering: wasted spend, quality score, click through rate (CTR), account activity, long-tail keyword optimization, ad text optimization, landing page optimization, and PPC best practices. With these eight categories combined you are able to find the places you are thriving in as well as those that are a coming across as a little lackluster and continually improve your campaign, thus maximizing your revenue.

What Are You Waiting For?

With AdWords being a key stepping stone to your website’s success, utilizing this tool can help to give you a rational approach to improve business. And did I mention that it’s free? That alone should act as a reason to at least give it a try. Once you try it I’m sure that you won’t be disappointed.

Author Bio:

Jack Meyer is a regular contributor for As a detective he wants to spread the knowledge of terrible things that can happen when people don’t fully verify the credentials of a caregiver or any employee. He also writes for various law enforcement blogs and sites.


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