Skip to main content

Top Types of Jobs You Can Look Forward to in Marketing

Marketing as a career is extremely rewarding, more so in today’s world where competition is at its highest and rival companies are constantly looking for ways to put another company down. Therefore, exploring marketing as a career option can be widely rewarding for you. Essentially, as a marketer, your job is to put the products and services offered by your company in good light so that it appeals to the customers and it instils a sense of credibility in your company. Being in the marketing profession may seem like a fairly easy task, however, there are several aspects that you must consider, strong communication skills being one of them. However, when you are confident that a career in marketing is your calling, you should then look at the following options that can ensure a lucrative career in this field. While you are working this job, you could also consider signing up for part time mba courses to increase your chances at a better future in marketing.

1. Marketing researcher:

Working as a market researcher is one of the most common career options that you can consider taking up. As the name suggests, the main role of a market researcher is to research the market, mainly to help them understand the consumer behaviour. It is this consumer behaviour that will give them an understanding of how a particular product or service is fairing in the market and what changes need to be made in the corresponding advertising strategies. The most common activities involved for a market researcher include taking surveys, conducting in-depth interviews with the customers or more precisely, the target audience. Essentially, when it comes to market research, the entire job title revolves around the appropriate use of statistics and in-depth understanding on how the human behaviour works.



2. Managing a product and eventually, a brand:

When it comes to the management of a product, or a brand at large, it is very important to have definitive marketing plans in place. This is what a brand manager or product manager does. The brand or product manager is at a supervisor level and is essentially responsible to keep track of the marketing activities, statistics and also the research. Coming up with novel and innovative promotion strategies is also what this job position demands. Usually, a company producing products or services hires a brand manager within the company as opposed to taking help from an ad agency.



3. Working in an advertising agency:

If you wish to get involved in a marketing career in the form of advertising, the best thing that you can consider doing is apply at an advertising agency. Essentially, an advertising agency consists of a marketing research department, which you can form part of. Besides, if working at an ad agency is not something that you’d like, and then you can consider applying at a public relations firm as well. You can always take up part time mba in marketing so that you get a fair idea of where your interests lie.



4. A career in merchandising is pretty lucrative:

This is also a very popular career choice that you can benefit from. Essentially, you get to decide the kind of merchandise that will form part of the shelves. They are loaded with multiple responsibilities like gauging and keeping track of their competitors along with dealing with the suppliers. They are also required to research the market effectively and decide whether an advertisement mirrors the personality of the product that they are trying to sell. Therefore, you can always fall back on merchandising as a reliable and stable career option.

Author’s bio:

Jacob Anthony is a marketing analyst working with a well known advertising agency. He is also currently studying part time mba and plans to expand his horizons. He is also an avid reader and enjoys reading crime thrillers.

Comments

Popular posts from this blog

List Of Common Flowers in Kerala With Pictures

Kerala is one of the famous tourist spot situated on the south of India famous for its numerous wild life and thick vegetation. Like the Himalayan ranges on the north of India,

5 Common Examples Of Website Design Mistakes by Business Owners

This is a guest post by Sachin about five Common Examples Of Website Design Mistakes by Business Owners . When most business owners think about website design, they think about a brochure online. Online shopping sites are making a lot of money with the use of web-based applications to sell products, collect payments an arrange delivery. The only work left to do is pack and send the boxes. Smart applications can even print out the labels, so the only thing left to do it stick them on the box. Unfortunately, in many cases, websites are replacing people. For those of us left with a job, we can be thankful that many business owners make the following mistakes when it comes to websites and web design.


Don’t have one. This is the first and biggest problem of most business owners when it comes to website design. They think they don’t need one. Who can ever really do with less business? The reason why they have not been getting business from online sources in the past is because they have not …

Home Buying Tips For Women In Real Estate Business

Although real estate has been a booming sector for some time in our country, still it has largely been a male bastion. Usually it’s the male of the house, whether its father or brothers, who make financial decisions and that includes a decision to buy a house.

AMOLED display coming to Samsung Galaxy Tab range

This is a guest post by Erica about the arrival of AMOLED display to Samsung Galaxy Tab range.Samsung could be transplanting a seven inch AMOLED screen into an upcoming addition to its Galaxy Tab range of tablet computers.

You may have experienced an AMOLED display in a small portable device before as Samsung, Nokia and HTC have all used them in smartphones to date. However, the expense of producing AMOLED screens has prohibited them from appearing on larger devices like tablets, until now.


The seven inch Galaxy Tab was launched last year but an update with an AMOLED screen would be most welcome, cutting energy consumption and improving colours and contrast ratios across the board.


The rumours about this device state that it will run Android 3.0, feature a three megapixel camera on the rear, a two megapixel snapper on the front and have a display resolution of 1024x600 which is not bad for a device of this size.


The hardware powering the new Galaxy Tab will consist of a 1.2GHz processor w…

Building Blocks for Virtual Businesses : Key technological systems you must have to succeed in the remote business world

This is a guest post by Ripley Daniels about "Key technological systems you must have to succeed in the remote business world.

Whenever I tell friends I had a tough day at the office, they laugh at me. That's because they know I don't really have an office. I work very hard but I work for a company that is completely remote. Only a few of my co-workers ever go into an office at all and when they do, it's only for short periods of time. Our "office" is a virtual one. To us, the traditional office workplace is a thing of the past, alongside Tyrannosaurus Rex, the slide rule, and telephones where you stick your finger in a hole and turn a dial.
Unfortunately, none of this prevents me from having tough days. I still have them. But the reasons have nothing to do with the fact that my co-workers and I don't have a brick and mortar edifice that we can use to plan, strategize, hold our meetings, make presentations, discuss sensitive business topics, build relatio…

Top 5 Online Resources for College Students

Being a successful college student means that you have to manage your time well, meet multiple deadlines, prioritize tasks, and still enjoy the last few years you have before you officially become a grownup. If you're a college student who's having some trouble managing everything, the good news is that there are a number of online resources that will help you work and study more efficiently. Here are five of the most popular online resources that will make your life easier as a college student:

1. Infomine – Created by librarians at University of California, California State University, Wake Forest University, and other U.S. colleges, Infomine is an internet library of online research resources for college students and professors. Infomine provides you with access to scholarly journals, ebooks, databases, and many other online materials that are useful for research projects and papers.

2. Mint.com – Managing your finances as a college student can be tough, especially if you…

10 Useful OS X Tips and Tricks

This is a guest post by Mariana Ashley about some useful OS tips.
For the most part, there are two types of computer users: Mac users and Windows users. Sure, there are other operating systems available, but for the most part we each own either a windows machine or an apple machine. In a previous post, Siju George presented 16 Useful Windows 7 Tips and Tricks. These tips are immensely useful for regular Windows users and for Mac users who are less comfortable handling a Windows machine. Because computer use is so fundamental to our society today, knowing the basics of both the Windows operating system and OS X (the Mac operating system) is essential. The following is a list of 10 basic tips and tricks for using OS X:

1. Right click on an open PDF in Safari (the web browser that comes with Macs) to get a context menu which includes the option to open the PDF in Preview.
2. Pressing Command and Q at the same time will close all applications when command-tabbing. This is the fastest way to…